UK SMEs are damaging their businesses with a poor online presence with 70% of people claim they would not buy from a company with a badly designed website, according to new research.
The study, carried out by OnePoll, on behalf of BaseKit, also found that two thirds of business owners believe how a company website looks is more important than the location of the business. This makes it even more vital that a companyâ€™s website gives the right impression of the business.
â€œIt has never been more important to present your company professionally online. In the digital age, consumers expect a company to have a well thought-out online presence. This is supported by the fact that two thirds of businesses believe that a website has more impact on its success than location,â€? comments Chris Winstanley, Head of Marketing at BaseKit.