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Companies in "Boring" Niches Creating Great Content

Posted by Hannah Smith
When I suggest that businesses should think about creating some content I’m frequently met with objections like -

“But my niche is boring – no one cares!”

Actually I don’t think that there&rsquo…

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The Ethical Issues of Personalisation Online

Posted by Hannah SmithIt feels kind of negative to start a post with a warning, but you’re all busy people and I’d hate for you to waste your time – so here goes: Today I’ll be talking about the ethics of personalisation online,…

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Information Architecture, Faceted Navigation & Duplicate Content (Oh My!)

Posted by Hannah SmithHello there. You look lovely. I’m Hannah and I’m an SEO Consultant for Distilled. I’m British which means I spell things strangely sometimes, we like to make things more complicated than they really need to be here. This is …

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Gaming